Revino Group · growth systems for service businesses
Turn attention into revenue.
Revino connects advertising, websites, lead capture and follow-up into one growth system built for service businesses.
Traffic → Leads → Follow-up → Appointments → Customers → Revenue
- 01Get discovered
- 02Capture attention
- 03Convert traffic
- 04Capture the lead
- 05Follow up
- 06Book opportunities
- 07Measure revenue
From attention to revenue
The Revino Growth Engine
See how the pieces connect. Advertising, websites, search visibility, CRM and reporting work as one system, each part feeding the next and all measured against the outcomes a business owner actually cares about.
Meta Ads
- What it does
- Creates demand and reaches potential customers based on location, interests and behavior.
- Business owner watches
- Cost per leadLead volumeBooked opportunities
- Why it matters
- More qualified conversations entering the sales pipeline.
Google Ads
- What it does
- Captures people actively searching for the service.
- Business owner watches
- Cost per clickCost per leadConversion rateSearch terms
- Why it matters
- Puts the business in front of customers who already have intent.
Websites
- What it does
- Turns traffic into calls, forms and service requests.
- Business owner watches
- Conversion rateCallsForm submissionsLanding page performance
- Why it matters
- More of the traffic you're already paying for becomes an opportunity.
SEO + GEO
- What it does
- Builds visibility across traditional search and AI-powered discovery. No rankings are guaranteed.
- Business owner watches
- Organic trafficSearch visibilityLocal visibilityQualified website visits
- Why it matters
- Creates another source of demand beyond paid advertising.
CRM + Automation
- What it does
- Organizes leads and creates consistent follow-up.
- Business owner watches
- Response timeContact rateAppointment rateClose rate
- Why it matters
- Generating leads means very little if nobody follows up with them.
Reporting
- What it does
- Connects marketing activity to actual business outcomes.
- Business owner watches
- Ad spendLeadsCost per leadAppointmentsCustomersCustomer acquisition costRevenueROAS
- Why it matters
- Business owners should know what they're spending and what they're getting back.
The numbers that actually matter
Clicks don't pay the bills. Customers do. These are the stages and formulas that connect advertising spend to revenue.
Ad spend
Ad spend
Total invested in advertising over a period
How much is being invested to generate demand.
Traffic
Cost per click
Ad spend ÷ Clicks
What it costs to bring one visitor to the website or landing page.
Leads
Cost per lead
Ad spend ÷ Leads
What it costs to generate one inquiry, such as a call, form, or service request.
Booked opportunities
Booking rate
Booked opportunities ÷ Leads
How well leads are followed up with and turned into real appointments.
Customers
Close rate & customer acquisition cost
Customers ÷ Qualified opportunities · Total acquisition spend ÷ New customers
How many opportunities become customers, and what each new customer costs to acquire.
Revenue
ROAS
Revenue attributed to advertising ÷ Ad spend
What the advertising investment returns once customers are counted, not clicks.
Educational formulas, not Revino performance data
Model the math
What could a better lead system mean for your business?
Adjust lead volume, appointment rate and close rate to see how the modeled outcome changes. Everything is calculated in your browser from the numbers you enter. This is a modeling tool, not a projection of Revino performance.
Estimated appointments
23
Estimated customers
8
Modeled revenue
$32,000
Illustrative estimate based on the values entered above. Actual results vary.
Leads
50
Appointments
23
Customers
8
Modeled revenue
$32K
Revenue isn't determined by lead volume alone.
Lead quality, response time, appointment rate, close rate and average job value all affect the outcome.
Want to see what the numbers could look like for your business?
Get a Free Growth AssessmentLead Generation & Digital Marketing Services
Four connected services built to move a business from traffic to leads to appointments to new customers: Google Ads management, Meta Ads management, website design and management, and search visibility through SEO and GEO.
Google Ads Management & PPC Management
We plan, build, and manage Google Ads and PPC campaigns designed to capture demand from people actively searching for your services. Search advertising and local Google advertising are structured around the keywords, service areas, and offers most relevant to qualified leads.
- Paid search & local campaigns
- Keyword and search-term management
- Lead generation through Google Ads
- Search
- Ad click
- Landing page
- Call / lead
Illustrative example. Not actual client data.
Meta Ads Management
Facebook advertising and Instagram advertising for businesses that need demand created, not just captured. We manage paid social creative, audiences, and lead forms built around real inquiries rather than cheap clicks.
- Facebook & Instagram advertising
- Creative and audience testing
- Lead generation through Meta
- Ad
- Lead form
- New lead
Illustrative example. Not actual client data.
Website Design & Website Management
We design and manage conversion-focused business websites and landing pages built to support customer acquisition. Advertising traffic lands on pages designed to make it easy for visitors to call, submit a form, or request an appointment.
- Business website design
- Landing page design
- Ongoing website management
Illustrative example. Not actual client data.
SEO & GEO (Generative Engine Optimization)
Search engine optimization and local SEO to earn visibility in traditional search, plus generative engine optimization so AI answer engines can understand and cite your business accurately. We focus on clarity and structure. No ranking guarantees.
- SEO & local SEO
- Generative engine optimization
- AI search optimization
- 1. Example Roofing Company
- 2. Example Contractor
- 3. Example Home Services
“Who provides roofing services near Raleigh?”
- Local search
- SEO
- AI search
- Service areas
- Business information
Illustrative example. Not actual client data. No ranking guarantees.
One Connected Lead Generation System
We don't just build ads or websites. We build the system that turns attention into opportunities: traffic from Google and Meta, landing pages designed to convert, lead capture and tracking, and a follow-up process that gets appointments on the calendar.
Tell us about the job and we'll confirm a time that works.
- Visitor
- Website
- Form submitted
- New lead
Illustrative example. Not actual client data.
Who We Work With
Local & Service Businesses
HVAC, roofing, plumbing, landscaping, and other high-value local trades that depend on a steady flow of qualified service calls.
Contractors & Home Services
Remodeling, window and door companies, solar, custom builds, and other home-service and property improvement specialists.
B2B Service Companies
Logistics, IT services, legal, accounting, and professional consultancies.
Why Work With Us
Economics First: We build lead generation systems around your business margins, not vanity metrics like impressions or clicks.
Transparent Reporting: Clear dashboards and regular updates so you see exactly where your budget goes and what it returns.
Qualified Leads: Qualifying questions and tracking designed to help your team spend time on real prospects, not tire-kickers.
Illustrative example. Not actual client data.
Common Questions About Revino Group
- What is Revino Group?
- Revino Group is a digital growth and lead generation company that helps businesses create measurable customer opportunities through paid advertising, conversion-focused websites, and search visibility.
- What services does Revino Group provide?
- Revino Group provides Google Ads management, PPC management, Meta Ads management (Facebook and Instagram advertising), lead generation systems, website design and website management, landing page design, SEO, and GEO (generative engine optimization).
- Who does Revino Group help?
- Revino Group works with growing businesses that rely on a steady flow of qualified leads, including local and home-service companies such as roofing, HVAC, plumbing, remodeling, and window companies, as well as B2B and professional service firms.
- Does Revino Group manage Google Ads?
- Yes. Revino Group manages Google Ads and PPC campaigns, including search advertising and local Google advertising, so businesses can reach high-intent prospects who are actively searching for their services.
- Does Revino Group manage Meta Ads?
- Yes. Revino Group manages Meta Ads across Facebook and Instagram, using paid social campaigns designed to reach potential customers who are not yet actively searching.
- Does Revino Group build and manage websites?
- Yes. Revino Group designs and manages business websites and landing pages designed around customer acquisition, so advertising traffic has a clear path to becoming a qualified inquiry instead of stopping at a click.
- Does Revino Group provide SEO and GEO services?
- Yes. Revino Group works on search engine optimization, including local SEO, and on GEO (generative engine optimization) so a business is understandable and citable by AI-powered search and answer engines. Rankings and AI citations cannot be guaranteed.
Ready to build a growth system you can measure?
Start with a free growth assessment. We'll learn how your business currently generates leads, understand the numbers behind your growth, and identify where a lead generation system may make sense.